HELP JONI BLACKBERRY.

CLIENT: SAMSUNG

Indonesians wanted a smartphone, and thought that BlackBerry is one. Samsung wants to tell them that it isn't, and kill it once and for all.

So we gave birth to Joni, a BlackBerry user who can't keep up with his friends because of his not-so-smart phone.

The mini series HELP JONI evolves around Joni's misfortunes, from being the only one who don't know about Path (very big in Indonesia), to losing the french girl because he doesn't have Instagram on his phone.

It all linked to www.bantujoni.com where we asked people to convert him.