THE SECRET KEEPER.
CLIENT: PASEO TISSUE
Women and their secrets. Paseo wanted to build emotional relation with their customers. So we gave Paseo a new purpose. The secret keeper. Keeping messy kitchens, broken hearts, diet violations or a secret kiss stay secret.
Puffy Eyes Movie Festival created a moment where Paseo can play a part. A movie festival that screens tear jerker movies. Followed by Puffy Eyes photo competition on Twitter.
Or go to (Guilty) Pleasure Land and eat all the sweets you can handle. Watch movies your man allergic to. Shop at second hand store. Or, show the anger the exit door at the stress corner. All while wearing masks and fake names to keep your identity safe.