FROM A GENERIC BATTERY TO AN IDENTITY.
Indonesians don't care about manganese battery. They are too worthless and the brands don't matters. So we gave Panasonic manganese battery a new purpose. A remote control battery. A category of its own. A reason of purchase that contributes sales the most in manganese battery.
To launched the new battery, we created Remote Drama. A mini series around bad things that could happen in your living room of you chose the wrong battery for your TV remote.