THE CAMPAIGN THAT HELPed INDONESIANS REDISCOVER INDONESIA.
CLIENT: GUDANG GARAM
Gudang Garam was the biggest cigarette company in Indonesia. The cigarette of the people, they said. The pride of nation. The Rumahku Indonesiaku campaign was aired in a time where it's really hard to be proud being Indonesian. So we opened people's eyes and hearts to rediscover Indonesia. It's beauty, it's people, it's spirit.